DTNA to take a pass on MATS next year
PORTLAND, Ore. — Daimler Trucks North America (DTNA) will not be participating in the Mid-America Trucking Show next year, instead focusing its efforts on the global IAA Commercial Vehicles Show in Hannover, Germany.
The OEM, which owns the Freightliner, Western Star, Detroit and Alliance Truck Parts brands, has notified MATS management of the move and hopes to persuade show organizers to create a larger global trucking showcase in the US, held every second year.
“Daimler Trucks North America (DTNA) confirms that it will not attend the Mid-America Trucking Show (MATS) in 2016,” company spokesperson David Giroux confirmed. “DTNA intends to return to the MATS in 2017 and attend the show bi-annually thereafter. DTNA expects to engage in an ongoing dialogue with MATS show management and industry leaders to discuss how to further supplement the show with additional activities for the collective benefit of OEs, suppliers and customers.”
Giroux said the decision will not affect DTNA’s attendance at other industry shows, including those in Canada.
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AMAZING – that Daimler would choose not to be represented at one of the largest truck shows in North America. Makes one wonder what their promotional people are thinking.