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Goodyear redesigns truck tires Web site to offer ‘total solutions’



AKRON, Ohio — Goodyear has revamped its truck tires Web site with the aim of helping fleets find “total solutions.”

The redesigned Web site, GoodyearTruckTires.com, went live in December and with its responsive design is now better configured for viewing on mobile devices. Goodyear officials said in a media briefing today the company also wanted to provide more tools for fleets and to more effectively connect with customers to help match them with the best products for their specific needs and applications.

“With just a few keystrokes, fleets can find a customized Goodyear Total Solution that’s uniquely suited to them,” said Dustin Lancy, business solutions and digital brand manager, Goodyear.

Features such as the tire and retread selector, a comparison tool and a fuel savings calculator are still available on the site, but improved.

A new tool, dubbed My Solution Finder, has been added to help fleets address their biggest pain points. For example, a fleet looking to improve fuel efficiency can input information their fleet and then be directed to the products that will best fit their operating requirements.

The tool also offers to connect the customers with a Goodyear rep, who will already be armed with information about that fleet’s specific requirements, Lancy explained.

Customers will also find on the new site, information about what it takes to become a Goodyear national account and details for other programs that may apply to them. There is also a redesigned dealer locator map that includes about 2,100 Goodyear dealers. Canadian locations are included and because of the site’s new responsive design, visitors can use their devices to call the dealer or call up its location using Google Maps.

The Tire Selector tool previously had only about five applications available while the new site now has many more vocations and categories. Results can be filtered based on fleet requirements.

“The Goodyear Total Solution is designed to help fleets reduce their operating costs, and our revamped Web site will help play an important role in achieving this,” Lancy said.

While Canadian dealers are searchable on the new site, Goodyear’s Canada-specific tire site at www.GoodyearTruckTires.ca hasn’t yet been redesigned. Lancy said the company is looking into having both it and its French equivalent updated to the new platform.

He said the new site has been well received by customers.

“The feedback has been very great,” Lancy said. “The site was launched Dec. 9 2015 and since then, not only have we had great responses from fleets but we’ve also had a great response from sales and everyone else about the usability of the site.”

Goodyear-commercial-web-site-landing-page


James Menzies

James Menzies

James Menzies is executive editor of Truck News and Truck West magazines. He has been covering the Canadian trucking industry for more than 15 years and holds a CDL. Reach him at james@newcom.ca or follow him on Twitter at @JamesMenzies.
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