DAILY NEWS Nov 19, 2013 10:08 AM - 0 comments

Alliance Truck Parts announces Fan Friday

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MIAMI, Fla.,  — The Alliance Truck Parts Racing Team and Sam Hornish Jr., driver of the Alliance Truck Parts Racing No. 12 Ford Mustang, completed a successful year in the 2013 NASCAR Nationwide Series. To celebrate this year’s success and thank customers for their support, Alliance Truck Parts is pleased to announce the launch of Fan Friday.

Every Friday from November 22, 2013 through February 21, 2014, Alliance customers will receive a $25 discount on any purchase of $150 or more of Alliance Truck Parts at participating Freightliner, Western Star and Sterling dealership locations.

“Fan Friday is a great way for us to celebrate the successful season of the Alliance Truck Parts Racing Team, Sam Hornish Jr. and the No. 12 Ford Mustang. It’s been a winning alliance for everyone,” said Todd Biggs, director of aftermarket parts and service for Daimler Trucks North America.

“We could not be more proud of Sam and his incredible season as our driver in the 2013 NASCAR Nationwide Series. There is no better way to celebrate his success than with our customers who have supported Alliance Truck Parts throughout the season.”

Alliance Truck Parts is also looking to expand their brand by ensuring they have an advantage in the market, Biggs said.

“[Our parts] are available at more than 800 locations in the United States and Canada,” Biggs said.

According to Biggs, the company has worked hard to be the most recognized original equipment private label brand by optimizing their website, increasing the social media presence and advertising in trade publications.

“If you don’t have the part on the shelf, you can’t see it to the customer,” Biggs said, noting that each location aims to be well stocked.

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