DAILY NEWS Jan 20, 2014 10:20 AM - 0 comments

Daimler launches customer loyalty program

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PORTLAND, Ore. -- Daimler Trucks North America (DTNA) has announced it will begin rewarding customer loyalty through its Truck Bucks program.

The program will reward customers with parts and service specials from Freightliner, Western Star, Detroit and Thomas Built Bus service locations.

Special discounts and product incentives will be offered through the new program, which customers can join by visiting www.mytruckbucks.com. DTNA will also be signing up customers at the Mid-America Trucking Show in March.

Discounts, the company said, will be applied at check-out without the need for coupons or further action by customers.

“Truck Bucks is a great opportunity for us to reward our customers for their loyalty to the DTNA network,” explains Todd Biggs, director, aftermarket parts and service marketing for Daimler Trucks North America. “This program will allow us to get closer to our customers, and help us to facilitate a rewarding aftermarket experience overall.”

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