AZLE, Texas -- Polar Corporation has rebranded a pair of its businesses. Quality Trailer Products and Century Wheel and Rim operations will now operate under the Rockwell American brand.
The change culminates a yearlong initiative to unify the company's Quality Trailer Products, Century Wheel and Rim, and Rockwell American brands under a single identity, the company said. The company’s legal name and structure will not change, nor has there been a change in ownership, management, or locations, Polar officials announced.
"The Rockwell American name has long been associated with quality, reliability, and service, a reputation we've maintained since acquiring Rockwell American Manufacturing in 2005," said Chris Dietemann, president. "This decision reinforces our position as an integrated supplier to trailer builders and the trailer aftermarket.”
Based in Azle, Texas, Rockwell American is a division of Polar Corporation.