Hailo partners with Molson Coors Canada in campaign for safest holiday
season ever
TORONTO, Nov. 28, 2012 /CNW/ - Today, Toronto taxi app Hailo announced
an unprecedented holiday giveaway: one million dollars in free taxi
fares. It's part of a campaign to ensure the safest holiday season ever
in the City of Toronto.
"At Hailo, we make it easy to get home from any holiday gathering -
allowing anyone to hail and pay for a taxi with two taps on the screen
of their smartphone," said Justin Raymond, President, Hailo Canada.
"And now, we're making it easier on the wallet, too. We want to make it
simple for people to choose the safe way home after a holiday
celebration."
Beginning today and running until New Year's Eve, Hailo will give away
one million dollars of Hailo cab fare in $10 increments at more than
100 licensed establishments across Toronto. Partnerships with the bars
and restaurants were secured together with Molson Coors Canada.
"Safe travel becomes much more important during the holidays. At Molson
Coors, we're committed to helping consumers make responsible choices
about having a good time," explained Carole Berry, Lead, Corporate
Responsibility Programming for Molson Coors Canada. "We're proud to
play our part by encouraging every Torontonian to plan a safe ride home
with Hailo."
Launched in Toronto in September 2012, Hailo, the world's largest
app-based taxi service, was originally founded in 2011 in London,
England by three taxi drivers and three internet entrepreneurs who set
out to bring a centuries-old industry into the 21st century.
"This holiday season is our first in Toronto, and we wanted to give
something back to the city that's welcomed us so warmly," concluded
Raymond. "What better way to give back than with a million dollars of
cab fare to help ensure a safe and happy holiday season? We can't wait
to ring in 2013 with all of our fans and customers."
To find a list of participating establishments, please click here.
Image with caption: "Toronto taxi drivers joined Hailo Canada President, Justin Raymond and Molson Coors Canada Lead of Corporate Responsibility Programming, Carole Berry in Toronto today to announce the giveaway of one million dollars in taxi fare. Hailo and Molson Coors Canada launched the program as part of their commitment to making this Toronto's safest holiday season. (CNW Group/Hailo Network Canada)". Image available at: http://photos.newswire.ca/images/download/20121128_C4344_PHOTO_EN_21318.jpg
SOURCE: Hailo Network Canada