LOUISVILLE, Ky. – At the Mid-America Trucking earlier today, Alcoa Wheels rolled out its new Dura-Bright EVO truck wheel, and if you’re going to look directly at it, you might want to invest in some quality sunglasses.

“It’s our most durable, easy-to-maintain commercial truck wheel to ever hit the North American market,” said Victor Marquez of Alcoa as he unveiled the super-shiny lightweight wheel. 

The company claims the wheel is ten times more resistant to corrosion than its predecessor, the Dura-Bright XBR, and requires no polishing – just a simple wash with mild soap and water when things get messy.

“Dura-Bright is not a coating, but a surface treatment that penetrates the aluminum and becomes an integral part of the wheel,” said Marquez adding that the wheel will maintain its shine even after thousand of miles and hundreds of washes.

“It is also three times more resistant to chemicals found in the toughest truck wash cleaning agents,” he added. “And it stays cleaner for longer.”

Because the wheel requires so little maintenance, not to mention little to no water and chemicals, it is also beneficial to the environment.

“The new Dura-Bright EVO ensures that what happens on the road, stays on the road allowing maintenance managers and drivers to spend less time cleaning, and more time running,” Marquez said.

Tim Myers, president, Alcoa Wheels added that the Dura-Bright doesn’t skimp on toughness, either.

“The Dura-Bright EVO wheel is Alcoa’s easiest-to-maintain wheel yet, meaning it can stand up against the harshest weather, road salts, grime and cleaning agents that can corrode and dull standard commercial truck wheels,” he said.

Shipments for the new wheel begin in August in LvL ONE 22.5” x 8.25” and 24.5” x 8.25” wheels. The company said it will extend into all remaining North American sizes by January 2016.

In addition to the latest Dura-Bright EVO truck wheel, the company added a number of other products available to check out at their booth during the show under their “Art of Saving” campaign.

These weight-saving solutions include a forged fifth wheel, that on average saves more than 100 lbs over steel competitors and a roll formed frame rail that the company claims saves more than 850 lbs.