LOUISVILLE, Ky. — Cummins has reorganized its engine division, bringing all its engine products from 2.8- to 15-litre, under one umbrella.

The new division, dubbed the Heavy-Duty, MidRange and Light-Duty Engine Business, will be headed by Dave Crompton, who spoke of the changes at the Mid-America Trucking Show.

He said the change reflects a move away from a product-focused approach to more of a customer- and market-focused strategy.

The benefits of the change, Crompton said, include: better alignment with existing industry structures; a more cohesive support group for the engine products; more consistency in branding and support around the globe; and improved leadership and support at the regional level.

The new HMLD engine group will cover eight markets, including truck, bus, light commercial vehicle, pick-up truck/SUV, construction, agricultural, compact construction and marine. Together, these units accounted for nearly a million engines sold in 2012.

Cummins also announced Jeff Jones will lead the newly formed North America Engine Business, heading OEM engine sales, field sales and support and market communications. Both Crompton and Jones will report to Rich Freeland, president of Cummins’ engine business.

“The North American Engine Business plays a key role in building long-term customer relationships and providing best-in-class support for those customers,” said Freeland. “Jeff Jones brings a deep knowledge of the many markets Cummins serves, and a wealth of experience with customers that will allow Cummins to continue to increase customer satisfaction and loyalty.”