LOUISVILLE, Ky. — Mack reiterated at the Mid-America Trucking Show a commitment to growing its market share, particularly in the on-highway segment.

The company says it will win over customers by offering excellent fuel economy and uptime.

“Customers need trucks that maximize their ROI,” said Stephen Roy, president of Mack Trucks North American Sales and Marketing. “The best way to do that is to provide products that increase fuel efficiency and aftermarket services that keep trucks on the road generating revenue. It also means offering uptime solutions that go beyond the industry norm to support our customers when they need it.”

Mack is currently building an Uptime Center at its Greensboro campus, which will bring together under one roof all the employees who have a role to play in supporting customers’ trucks and maximizing uptime. Mack also is planning to use its new GuardDog Connect telematics platform, which incorporates geofencing around service locations, to ensure trucks aren’t down for repairs longer than they should be.

Mack dealers have been investing in their facilities to support this mission. Roy said since 2010, dealers have invested $325 million into their operations, offering: a 32% increase in bay capacity; a 150% increase in master technicians; a 35% increase in parts on-hand; a 44% increase in hours of service; and a 65% increase in parts department staff.

On the fuel economy front, Roy said the greenhouse gas regulations that went into effect in January 2014 are already delivering an improvement of 2.4-2.5%. Interest is growing in 6×2 configurations, which on the Pinnacle can provide another 4% in fuel savings, Roy said. And aerodynamic fairing packages can provide another 2-7% improvement. Mack also offers the SuperEconodyne powertrain package, which can reduce fuel consumption by 3%, or 4.5% when combined with Mack’s C125 axle carriers, Roy claimed.

As Mack pushes to strengthen its on-highway presence, it does so with a new logo and tagline, introduced at the ConExpo trade show earlier this month and put on display at MATS.

John Walsh, Mack’s senior vice-president of sales and marketing, said the new logo is “more modern, more forward-looking and more in line with our strategy today.” In addition to the new logo, Mack introduced a new tagline: Born Ready.

Roy said Mack’s Class 8 market share is already growing and should exceed 10% by the end of the year. The company is already benefiting from a recovering construction market. Roy noted the construction segment was the only one that grew in 2013 from 2012 volumes.

The Mack Granite finished 2013 as the best-selling conventional straight truck in the US.

“We’re very proud of that and it’s a tradition we’re going to continue,” Roy said.