MONTREAL, Que. — Performance Innovation Transport (PIT) has teamed up with trucking PR firm LaunchIt, to expand its presence in the US.

PIT is a Montreal-based group within FPInnovations, which performs fuel economy trials on products and techniques within the trucking industry on behalf of its fleet members.

“We are thrilled to be working with LaunchIt,” said Yves Provencher, director of PIT. “We have a lot to offer the US market and LaunchIt will help us gain valuable exposure in the United States that will further our programs and objectives.”

PIT this year celebrated its fifth anniversary, which you can read about here. The program has been embraced by some of Canada’s largest carriers, and Provencher is hoping for a similar reception in the US.

“I am especially excited about exposing US organizations to our Energotest program,” Provencher said. “Through this program we objectively provide precise, independent and indisputable data on the performance of a company’s technologies and also on the economic and environmental impact of green technologies. In this regard, Energotest has become the benchmark in Canada and soon will be in the US as well.”