Truck News

News  January 9, 2013 1:24PM

Polar rebrands pair of businesses under Rockwell American umbrella

AZLE, Texas -- Polar Corporation has rebranded a pair of its businesses. Quality Trailer Products and Century Wheel and Rim operations will now operate under the Rockwell American brand. The change culminates a yearlong initiative to unify the...



AZLE, Texas — Polar Corporation has rebranded a pair of its businesses. Quality Trailer Products and Century Wheel and Rim operations will now operate under the Rockwell American brand.

The change culminates a yearlong initiative to unify the company’s Quality Trailer Products, Century Wheel and Rim, and Rockwell American brands under a single identity, the company said. The company’s legal name and structure will not change, nor has there been a change in ownership, management, or locations, Polar officials announced.

“The Rockwell American name has long been associated with quality, reliability, and service, a reputation we’ve maintained since acquiring Rockwell American Manufacturing in 2005,” said Chris Dietemann, president. “This decision reinforces our position as an integrated supplier to trailer builders and the trailer aftermarket.”

Based in Azle, Texas, Rockwell American is a division of Polar Corporation.


Truck News

Truck News

Truck News is Canada's leading trucking newspaper - news and information for trucking companies, owner/operators, truck drivers and logistics professionals working in the Canadian trucking industry.
All posts by

Print this page

Related Posts



Have your say:

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>