Roy Specialized Delivery rebrands as Ovation

by Truck News

 MONTREAL, Que. — Roy Specialized Delivery unveiled a new corporate identity and brand image today. The company will now be known as Ovation and specializies in home delivery of furniture, household appliances and large electronics.

Claude Boilard, CEO of Ovation made the announcement and claimed it is the stepping stone of its growth strategy and the continuation of its expansion, the goal of which is to increase the number of service points and employees across the country. 01mf2_logo
Established in 1935 in Sherbrooke, Que., Ovation already operates 40 distribution centres across eight provinces.
“We are proud to present you our new corporate identity! It is anchored in our values and in the experience we carry out in every home we service, and to the household names we represent,” said Boilard. “We aim to become and continue to be the largest home delivery provider for retailers in Canada. We are consolidating our processes and thriving more than ever as we implement key innovations and intelligent technologies to benefit our clients and partners.”
Ovation achieved a 50% growth in business volume last year and has more than 140 employees, 65 of which joined the team this year.
The new company was  unveiled today, at an event in the Distillery District attended by employees, retail partners and others, its new brand – including drivers’ uniforms, sales tools, delivery trucks and Web site.


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  • Most definitely not happy with your service! I purchased a Frigidaire top mount fridge from Canadian Appliance Source and paid your $59 “white glove delivery”. The 2 guys that showed up scratched the hallway hardwood floor and the damaged the kitchen floating floor. They reversed the door, did not level the fridge and left the door handles inside. They asked for, and got, $40 cash to remove the doors from the old fridge to get it out (for a case of beer perhaps). Maybe the fact they were wearing yellow gloves was the reason for the bad service! I won’t be using your service again.

  • we had delivery if a mattress on June 15, 2019, to 1964 Main St., West, Unit 707 at approx, 2 pm. When the automatic voice asked me to judge delivery, we’re the delivery men, polite, fast & neat I pressed no. 1, I didn’t listen to the instructions, I thought no. 1was the best, it was no. 5,. I made a big error. I purchased the mattress from Limeridge mall, Hamilton, Ont., I would like to apologize to the delivery men who were # 5 in all areas.