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Sales and marketing duo joins Alcoa

CLEVELAND, Ohio -- Ricardo Hernandez and Fredric Franklin have recently joined the sales and marketing staff at Alc...


CLEVELAND, Ohio — Ricardo Hernandez and Fredric Franklin have recently joined the sales and marketing staff at Alcoa Wheel Products.

Hernandez came to Alcoa as sales representative for Western states and will reside in Sacramento, Calif. He will report to Frank Pedroncelli, Western region sales manager.

Franklin comes in as the market manager for commercial vehicle wheels, reporting to Mark Holtz, marketing manager of the commercial vehicle division. He will be responsible for integrating market analysis data into the business’s advertising and marketing communications activities.


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