BURLINGTON, Ont. — Shell Lubricants has announced its My Miles Matter rewards program is now available in Canada.

The program provides rewards to Shell Rotella customers. Members earn reward miles by purchasing select Rotella products and services. Those miles can then be redeemed for a variety of items.

Canadian members will have access to exclusive online content, special offers and invitations to members-only events at key industry trade shows, the company announced.

“We know that trucks and equipment are vital to the livelihood of many Canadians, which is why for over 40 years Shell Rotella has delivered industry leading products that help keep trucks on the road and equipment operating,” said Shell Rotella global brand manager Chris Guerrero. “We’re continuing our tradition of being a best-in-class brand by treating our customers to My Miles Matter, a loyalty program that rewards people for what they are already doing, choosing the Shell Rotella brand.”

Program members can manage their account online at www.MyMilesMatter.com. A 12-digit reward code can be found under the cap of specially marked bottles of Shell Rotella or on the sales receipt from the purchase of a Shell Rotella oil change.

To kick off the program, Shell is providing a limited number of bonus reward cards, loaded with 50 bonus miles, to Trucknews.com readers. Just be among the first to e-mail your mailing address to jmenzies@trucknews.com for a chance to receive the bonus miles.