MILTON, Ont. — Transpro Freight Systems played host to the official launch of Milton’s “This Way Up” initiative – a rolling billboard campaign that promotes the Ontario town as a great place to do business – at an event June 16.

The event attracted local media and key representatives from the Town of Milton including the Honourable Mayor Gord Krantz.

In addition to hosting the launch event, Transpro has contributed five of its late model 53′ trailers as place holders for the detailed graphic campaign.

“We’ve worked closely with the town officials on this project,” says Frank Prosia, president of Transpro Freight Systems. “The full graphic wrap on these five trailers will literally create millions of impressions over the next several years. We transport customers’ dry and temperature controlled LTL and truckload commodities throughout North America. Every mile we log will promote Milton to other businesses looking to join our growing community… one of the fastest in Canada.”

Transpro relocated to Milton from its Mississauga facility in August 2008. Its new facility was designed to the company’s exact specifications, including a large warehousing operation to complement Transpro’s LTL and truckload, transborder offerings.

“Relocating to Milton was a great move for us,” said Joe Carusi, vice-president of Transpro. “The setting is terrific and so are the people. We are just minutes from the 401, closer to the US border crossings and still only 30 minutes from the Toronto Pearson airport.”

The Town of Milton has almost tripled in size over the last 10 years. A new site (www.miltonthiswayup.ca) has been developed to highlight the benefits of considering Milton as a top choice to live and work.