TORONTO, Ont. — Volvo Trucks has launched its Proven Tour, an interactive customer and dealer road tour designed to showcase the company’s leadership in fuel efficiency, driver productivity, safety and vehicle uptime, according to officials. The Proven Tour will stop at 27 Volvo Trucks dealers throughout the US and Canada during the next four months. The tour made its first stop on Friday at Pare Centre du Camion Volvo in Quebec City.

A Volvo VNL 780 tractor will pull the 53-foot expandable Proven trailer, which was built to serve as a “mobile experience and educational facility” for Volvo dealers and customers, the company said. The state-of-the-art trailer features interactive stations to allow visitors to learn more about Volvo’s proven technology, including XE (exceptional efficiency) powertrain packages, I-Shift automated manual transmission, steel cab, Volvo Remote Diagnostics and ASIST service communication tool. Volvo dealers and customers can also take part in product presentations and demonstrations in the trailer’s 20-person training room. During the tour, visitors will also experience the premier of Volvo’s iPad-based Fuel Drop game.

“We’re pleased to bring the Proven Tour on the road to our dealers and customers so that they can experience firsthand the breadth of our technology leadership,” said Magnus Koeck, Volvo Trucks’ vice-president of marketing and brand management. “The educational trailer –Volvo’s largest exhibit trailer in the world – provides an in-depth look at our integrated products and services and an opportunity to learn how they help improve the efficiency of our customers’ operations.”

This year’s portion of the Proven Tour will conclude in late December after stops throughout the West, Midwest and Canada.

The Canadian leg of the tour’s dates and locations include:

Sept. 18 – Centre Du Camion Ste-Marie (St. Hyacinthe, Que.)
Sept. 20 – Camions Lourds De Montreal (Montreal, Que.)
Sept. 25 – Gerry’s Truck Centre (London, Ont.)
Sept. 27 – Expressway Trucks Waterloo (Ayr, Ont.)
Oct. 2 – Durham Truck and Equipment Sales and Service (Ajax, Ont.)
Oct. 4 – Performance Equipment (Mississauga, Ont.)
Oct. 9 – Sheehan’s Truck Centre, (Burlington, Ont.)
Oct. 11 – Mid-Ontario Diesel (Maple, Ont.)
Oct. 17 – Calmont Truck Centre (Edmonton, Alta.)
Oct. 19 – Nortrux (Calgary, Alta.)