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Warren Sarafinchan

Warren Sarafinchan
Warren Sarafinchan is providing advisory services and professional development in the areas of Business Strategy, Negotiations, Supply Chain Management, Sales Management as well as Leadership Coaching. Warren has extensive experience working with leading organizations across North America designing and implementing solutions to complex business challenges and opportunities. Warren’s facilitative approach has allowed teams he has worked with to accomplish ‘impossible dreams’. In addition to Warren’s experience leading Supply Chain functions, he has implemented multiple ERP solutions, lead a Sales organization through a period of significant challenge and change as well as heading Information Technology functions. This broad ranging experience allows Warren to bring total business solutions to his clients. Warren works from the initial problem solving / visioning through to successful implementation. Most recently, Warren was the Vice President of Supply Chain and Sales at SunRype Products Limited. Prior to SunRype, Warren worked in senior leadership roles for Mars Canada, Maple Leaf Foods and Labatt Breweries of Canada. Under his leadership, the teams Warren worked with have developed and implemented strategies that have delivered significant financial improvements, increased customer collaboration and overall improvement in team engagement. Additionally, Warren has developed a professional development program focussed on negotiation that is proven to enable organizations to create significant value with both customers and suppliers.
  • Blog

    The importance of satisfaction in negotiations

    March 6, 2018 by Warren Sarafinchan

    I was on a flight this past week to see a client in Ohio and was thinking about the importance of leaving the other party in a negotiation satisfied with the deal that they have done with you. Consider a

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  • Blog

    Should you feel comfortable in a negotiation?

    February 26, 2018 by Warren Sarafinchan

    Generally, we all like to find ourselves in comfortable situations where we have a good read on the environment, the people we are doing business with and the methods in which we operate. Negotiations are no different. This is typically

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  • Blog

    The difference between selling and negotiation

    February 20, 2018 by Warren Sarafinchan

    To open this week’s blog, I would like to start with a definition of commercial negotiation. While it will sound simple in nature, it is a relevant starting point to move forward from. Commercial negotiation is a situation where the

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  • Blog

    Introducing a new blog dedicated to buying and selling

    February 14, 2018 by Warren Sarafinchan

    Thanks for reading my first blog! I will be focusing my blog on the area of commercial negotiations. This has not only been an area of business that I am passionate about but also an area where I have seen

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