Respect My Equipment, Get My Business

Dickey’s 2013 Peterbilt 587: Not just a truck, but a home, too. Treat it as such.

Recent maintenance performed on my truck has me fuming — borderline irate.

My truck is a 2013 Peterbilt 587. It’s my home, I live in it. The house that my family lives in I tend to visit on a weekly basis. My time at my family house is usually 48 hours per week, while the time spent in my truck is the rest of my life. It’s abnormally clean inside, for a vehicle; however it’s not just a vehicle. It’s my home and it has everything in it: a fridge, a microwave, internet, phone, and bed. Like my house, the floor in my truck has a carpet and a throw rug. I don’t wear shoes or boots in my house, and I don’t wear shoes or boots in my home (truck) either.

It’s more than an average vehicle not only because of all of the above reasons, but because it’s value is exponentially higher than most vehicles. For what a professional truck driver pays for his truck at the dealer, in Canada he can purchase the following:

  • 2007 Lamborghini Gallardo
  • 2011 Bentley Continental
  • 2012 Porsche 911 Turbo
  • 2009 Aston Martin DBS
  • 2012 Porsche Panamera Turbo

I promise, if you returned one of the vehicles listed above to its owner the way some people have returned my 2013 Peterbilt to me, it would be your last day working at any particular high end dealer or repair shop.

I bring my home to your shop for repairs; you don’t need to come to my home to perform maintenance. That being said, there are a few things you do need to do when you enter my home:

  • I don’t expect you to take your shoes off to move my truck, but I do require you to put something down on the floor so I’m not cleaning up after your muddy, greasy boots.
  • I expect you to wash your hands, or at the very least, wipe the globs of grease off of your digits.
  • If you have to move my truck from the staging lot to the repair bay, unless they’re blocks or miles apart, you really don’t need to adjust my seat, do you?

I expect the same level of professionalism as a plumber when he comes to my house. If I showed up at your home to perform repairs on your sink, how impressed would you be if I started moving the furniture around and didn’t put it back? Or left your taps covered in silicone, drywall mud and rust residue?

I am paying you extreme amounts of money to maintain and service my truck, most times well over $100/HR. If you value my business, if you want me to return to your shop, you need to respect my equipment, personal space and professional property.

Here’s what I expect:

  • Respect my truck, as I do.
  • Knowledgeable, professional, respectful service writers, technicians, and staff.
  • Perform the work I request, not what you think needs to be done.
  • Use a seat cover, floor mat; wipe the mud off the boots before entering, wash your hands or wipe off what you touch.
  • Honor what you quote me.
  • My truck is not a commuter beater; it’s a finely tuned, expensive high-end motor vehicle. Drive it as such.

If you are unable to exercise these qualities or unwilling to respect and look after my property, why should I give you any future business?

The shops that get my regular business understand me; they have made hundreds of thousands of dollars from maintaining my equipment. If you are interested in the opportunity to profit from assisting in my business’ ability to profit, show my equipment, and by extension me, the respect and professionalism it deserves.

Dan Dickey is an owner-operator and helps run this great forum for BC Truckers.

Have your say

We won't publish or share your data