At Truxpo, covered by western editor Jim Bray, Sutco Transportation Specialists of Salmo, B.C. unveiled a new pinkish/purplish truck that will be used to raise awareness about cancer as well as money to help fight the disease. Pink Power was put on display by Sutco and its v.p. and g.m. Doug Sutherland.

Sutco's new Pink Power truck pictured with v.p and g.m. Doug Sutherland.
Sutco’s new Pink Power truck pictured with v.p and g.m. Doug Sutherland.

“Everybody’s affected by cancer,” Sutherland told Truck West during an interview at the 2014 Truxpo exposition in Abbottsford, noting that his Dad, Robert, is currently fighting oral cancer after having beaten prostate cancer two years ago – an illness that also cost Doug’s father-in-law his life three years ago. “Everyone’s got the same story and everyone’s affected the same way.”

Pink Power, a Kenworth T680, will be put into service as a rolling billboard to raise awareness about the risks of not getting tested for various cancers, but will also allow the company to contribute hard cash to the cause. Customers are being asked to pay a cent per kilometre on top of their regular rate, which will be donated to the Canadian Cancer Society. Sutco plans to raise about $70,000 this way over the next three years.

Avatar photo

James Menzies is editor of Today's Trucking. He has been covering the Canadian trucking industry for more than 20 years and holds a CDL. Reach him at or follow him on Twitter at @JamesMenzies.

Have your say

This is a moderated forum. Comments will no longer be published unless they are accompanied by a first and last name and a verifiable email address. (Today's Trucking will not publish or share the email address.) Profane language and content deemed to be libelous, racist, or threatening in nature will not be published under any circumstances.