DENTON, Texas — A group of four Peterbilt dealers in the Midwestern US are voicing their support for the “Buckle Up In Your Truck” safety campaign of the National Highway Traffic Safety Administration (NHTSA). The three of the four dealerships participating are located in Iowa (Sioux City, Council Bluffs, Des Moines) with a fourth located in Norfolk, Neb.

“Our nation’s highways and roads can be dangerous, especially for large trucks travelling thousands of miles monthly in all kinds of traffic and weather,” said Peterbilt group marketing manager Tom Schoening.

“That’s why our four Peterbilt locations are spreading the message Be Safe! Buckle Up! to their truck-driving customers. This seatbelt reminder is being delivered through two initiatives, including a reward for returning safely.”

After a service, Peterbilt service technicians at each of the four locations will attach a card to the turn signal lever with the safety message. The card includes a $25 OFF coupon on the truck’s next service, when the driver returns safely.

“Some truck drivers worry their seatbelt may jam during an accident and not release, as an excuse for not wearing seatbelts,” Schoening suggested. “For this concern, our Peterbilt Parts Stores have a solution!”

The parts staff will give a free emergency seatbelt cutter to qualifying customers. The seatbelt cutter, similar to a large envelope slitter, clips to your sun visor to be handy for emergency use.

“These promotions are designed to help our customers think about vehicle safety,” Schoening said. “Remember: even in a big truck, be safe and buckle up.”