Elite rewards comes to Continental Canada

MISSISSAUGA, ON. - Continental Tires is giving its Canadian customers a chance to join the ranks of the elite. The company announced a new automotive aftermarket rewards program called the Elite Rewards Program Member (RPM) Club. The club is modeled after its U.S. version, but with the addition of improved features for professional repair technicians and distributor counter staff. The program offers rewards for redemption of proofs-of-purchase of Continental Elite products, but is also offering professionals additional avenues to engage with the company, says Dave Wenger, marketing manager for Continental's North American automotive aftermarket products.