Freightliner

DTNA appoints Roger Nielsen as president, CEO

PORTLAND, OR - Daimler Trucks North America (DTNA) has named Roger Nielsen as president and Chief Executive Officer (CEO) of DTNA and its affiliate companies Freightliner Trucks, Western Star Trucks, Thomas Built Buses, Freightliner Custom Chassis Cooperation, and Detroit Diesel Corporation effective April 1. Nielsen will be succeeding Martin Daum, who as of March 1, became Member of the Board of Management of Daimler AG responsible for Daimler Trucks and Buses. "Roger Nielsen brings a rock solid product, manufacturing and sales background to this position paired with a razor-sharp focus on technology, quality and customer service. He has an excellent track record as an influential leader in the industry," said Daum. "Having worked closely with Roger for so many years, I am certain that DTNA, its people and all its brands are in the best hands."

Daum replaces Bernhard as Daimler Trucks chief

STUTTGART, GERMANY - Martin Daum will lead Daimler Trucks and Daimler buses as a member of the board of management effective March 1, the company has announced. The appointment is for five years. Daum has been president and Chief Executive Officer of Daimler Trucks North America since 2009, overseeing Freightliner, Western Star, Thomas Built Buses, Freightliner Custom Chassis, and Detroit Diesel. Prior to that he was a member of the management team at Mercedes-Benz Trucks in Europe, and vice president - production for Mercedes-Benz Trucks, as well as being responsible for the world's biggest truck plant in Worth.

A reluctant (but rising) star

Metro Truck Group seems surprisingly reluctant to tell its story. When a meeting is finally scheduled, senior managers spend much of their time explaining that they don't normally do this sort of thing. The Freightliner dealership group based in Ontario's Niagara Region rarely participates in interviews. When its Brantford dealership moved into a new building this winter, it even did so without the fanfare of a grand opening. No ribbons were cut. No speeches made. But there is no escaping the spotlight of a reality show.