What’s that in your bag? Swag
Gratuit. Livre. Zadarmo. However you say it, it’s free. At conventions it’s the Stuff We All Get - SWAG. At every trucking convention, nearly every booth features some kind of giveaway, and Truck World 2018 was no different. With more than 500 exhibitors - including more than 75 companies in the two-day recruiting pavilion – my mission was clear: hit every booth and come away with as much free stuff as possible. There was one simple rule – I couldn’t take for anything that wasn’t available to everyone. I didn’t include draws where there was only one prize awarded at the end, but did include gifts which required something from the giftee, as long as it was a simple ask and there were enough prizes for most people who completed the task. I also included prizes available only to children, although I didn’t take them home with me.