A reluctant (but rising) star
Metro Truck Group seems surprisingly reluctant to tell its story. When a meeting is finally scheduled, senior managers spend much of their time explaining that they don't normally do this sort of thing. The Freightliner dealership group based in Ontario's Niagara Region rarely participates in interviews. When its Brantford dealership moved into a new building this winter, it even did so without the fanfare of a grand opening. No ribbons were cut. No speeches made. But there is no escaping the spotlight of a reality show.