Opinion: In search of change-makers
The trucking industry has been grappling with a shortage of workers over many years. Right now unemployment is low, many millennials remain uninterested in trades and heavy-duty diesel trucks are viewed as significant contributors climate change. These are trends we need help to address.
IN PRINT — Attracting a new generation of workers
Attracting the under-35 crowd is a full-time job for many marketers, including those trying to sell jobs in the trucking industry. Already facing a growing labor shortage in all areas of the industry, fleets should brace themselves for the onslaught of retirements coming in the next few years. As baby boomers decide to cash in and trade their trucks for lawn mowers and golf clubs, carriers face a crisis.
Pamphlets not enough to improve industry image: panel
MISSISSAUGA, ON - Industry employers need to overcome several barriers if they hope to attract a new generation of employees, according to several educators, career and guidance counselors. But the panelists, participating in the Truck Training Schools Association of Ontario's annual conference on Thursday, say there are several ways to reshape the image of trucking-related careers.