Shell petitions pickup to be official U.S. vehicle
WASHINGTON, DC -- The maker of Shell Rotella engine oil is leading the effort to have the U.S. White House formally recognize the pickup truck as the "Official Vehicle of the United States." To pay homage to the substantial role pickup trucks play in shaping our nation and working their way into all parts of our society, Shell is honoring the vehicle by leading a national Shell Rotella campaign, entitled "Pickup Pride" which may forever change the way Americans view the pickup truck.