
IN PRINT — Attracting a new generation of workers
Attracting the under-35 crowd is a full-time job for many marketers, including those trying to sell jobs in the trucking industry. Already facing a growing labor shortage in all areas of the industry, fleets should brace themselves for the onslaught of retirements coming in the next few years. As baby boomers decide to cash in and trade their trucks for lawn mowers and golf clubs, carriers face a crisis.