Western Star

DTNA appoints Roger Nielsen as president, CEO

PORTLAND, OR - Daimler Trucks North America (DTNA) has named Roger Nielsen as president and Chief Executive Officer (CEO) of DTNA and its affiliate companies Freightliner Trucks, Western Star Trucks, Thomas Built Buses, Freightliner Custom Chassis Cooperation, and Detroit Diesel Corporation effective April 1. Nielsen will be succeeding Martin Daum, who as of March 1, became Member of the Board of Management of Daimler AG responsible for Daimler Trucks and Buses. "Roger Nielsen brings a rock solid product, manufacturing and sales background to this position paired with a razor-sharp focus on technology, quality and customer service. He has an excellent track record as an influential leader in the industry," said Daum. "Having worked closely with Roger for so many years, I am certain that DTNA, its people and all its brands are in the best hands."

Daum replaces Bernhard as Daimler Trucks chief

STUTTGART, GERMANY - Martin Daum will lead Daimler Trucks and Daimler buses as a member of the board of management effective March 1, the company has announced. The appointment is for five years. Daum has been president and Chief Executive Officer of Daimler Trucks North America since 2009, overseeing Freightliner, Western Star, Thomas Built Buses, Freightliner Custom Chassis, and Detroit Diesel. Prior to that he was a member of the management team at Mercedes-Benz Trucks in Europe, and vice president - production for Mercedes-Benz Trucks, as well as being responsible for the world's biggest truck plant in Worth.

Western Star unveils true transformer

GREENVILLE, SC - Western Star enjoyed time on the silver screen when a pre-production model of the 5700 was customized to star as Optimus Prime in an installment of Transformers. But the manufacturer's true "transformer" was unveiled to media at the Laurens Proving Grounds on Thursday. A new Extreme Duty (XD) Offroad package was unveiled along with the MBT-40 Transformer chassis, which with a 68,000-pound Palfinger G68 hooklift is able to switch from watering truck to dump body in less than 10 minutes - quicker than it would take to refuel. And the open platform means there are other applications to come, ranging from cranes to fuel and lube trucks. That means much higher productivity for construction companies and mines that might traditionally leave specialized trucks parked for extended periods.