ROME, Ga. – Pirelli revealed today that it plans to serve the commercial truck and bus markets in both Canada and United States through a new entity, TP Commercial Solutions LLC.
The company says the drive into the US and Canadian markets for commercial truck tires and fleet management solutions is part of its aggressive global growth strategy.
Right now, Pirelli says the new project is in a pilot phase where it has 40 fleets participating in the testing and development of the new commercial truck tires.
Clif Armstrong was selected to manage the project as president of TP Commercial Solutions LLC. He brings more than 20 years of commercial experience to this project including senior roles within Continental Tire’s truck tire division.
“Pirelli’s strategy for car and light truck products in North America is focused on premium products customized for the particular needs of the market,” said Armstrong. “With the launch of the commercial truck business, we plan to do the same thing – adapt the excellent technology and leadership of the Pirelli industrial product line to the specifications and demanding requirements of these markets. North American fleets have unique needs which require unique designs, sizes and compounding to deliver the premium performance for which the Pirelli brands are known and respected. Entering this market is no easy task, but with the strength of our future product portfolio coupled with the extensive research and development we are devoting to the project, we will provide North American fleets best in class cost performance and services.”
Currently, Pirelli owns and operates truck manufacturing facilities in Brazil, China, Egypt, and Turkey.