DAYTONA BEACH, Fl. – Mack Trucks today (Feb. 16) announced a multi-year deal to become the official hauler of NASCAR.
“Mack and NASCAR are two fundamentally American brands, and we couldn’t be more excited to join forces and serve as the ‘official hauler of NASCAR,’” said John Walsh, Mack vice-president of marketing. “This partnership enables us to get Mack, our trucks and our technology in front of millions of NASCAR fans, a significant number of whom are part of the transportation industry.”
Mack’s partnership with NASCAR means the company will transport all NASCAR equipment throughout the 10-month, 36-race season, logging thousands of miles between race locations.
The Daytona 500 was the inaugural trip for NASCAR’s fleet of Mack Pinnacle sleeper models, which Mack says are built for any challenge the open road can throw at it.
“The Mack Trucks brand has been a part of American culture for more than a century and is globally recognized for manufacturing a best-in-class product,” said Steve Phelps, NASCAR executive vice-president and chief marketing officer. “The custom-designed Pinnacle models are masterfully engineered and we are proud that they will lead the NASCAR convoy to the track each race weekend.”
The Pinnacle fleet boasts Mack’s 13-liter MP8 engine, Mack mDRIVE automated manual transmission and GuardDog Connect, a telematics system that maximizes uptime.
Mack made the partnership announcement to a select group of media, Truck News being one, prior to the media day event at the Daytona 500, where the official announcement was made.
Check out the April editions of Truck News and Truck West for more on this story.
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