DAILY NEWS Jan 23, 2013 9:37 AM - 0 comments

Betts Company rebrands spray suppression, fender businesses

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LAS VEGAS, Nev. -- Betts Company has announced a new operating division for its spray suppression and fender businesses: BettsHD. Betts officials made the announcement during Heavy Duty Aftermarket Week in Las Vegas yesterday.

BettsHD will combine the resources of Betts and Life-Time Fenders into one source for safety-related products focused on heavy-duty tractor/trailer applications. Products include mud flap hangers; conspicuity solutions; quarter, poly and metal fenders; bracket kits and accessories; application solutions; and custom design/manufacturing. Heavy-duty tractor/trailer components previously branded or offered distinctly by Betts and Life-Time Fenders will be branded as BettsHD.

"With our strong leadership in spray suppression and fender products, we are pleased to unite these legacy brands," said Bill Betts, vice-president of Betts Company. "We believe the formation of BettsHD provides strong supply chain value through expanded, unified marketing, extended customer support and streamlined business processes designed for productive business. The BettsHD platform is uniquely positioned for complementary product extensions focused on safety-related products."

BettsHD will continue to operate from its manufacturing facilities in California and Ohio. For more information, visit www.BettsHD.com.

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