TABLE OF CONTENTS May 2008 - 0 comments

Mack launches Rawhide version of Pinnacle highway tractor

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LOUISVILLE, Ky. - Mack unveiled what one official is calling "the most opulent truck ever offered within the Mack product line" at the Mid-America Trucking Show.

The Mack Pinnacle Rawhide edition features exterior styling enhancements as well as improved interior comfort, the company announced.

"The Rawhide Edition combines classic styling with all the technology benefits of the Pinnacle model, and the next generation of luxury and comfort," said Jerry Warmkessel, Mack marketing product manager for highway products. "This is definitely a truck that will draw attention - the Rawhide Edition is a highway bulldog in all its shining glory. It will be popular with fleets for driver recruitment and retention, as well as with discerning owner/operators."

Mack officials said the new version of its popular highway tractor is another sign the company has no plans to abandon the highway market. The newest offering is available in three cab configurations: 60-and 70-inch mid-rise sleepers as well as a day cab. The truck has a set-forward front axle which gives it a bold staance while also maximizing payload, Warmkessel explained.

Other features sure to be appreciated by owner/operators are a large "Texas-style" chrome bumper, stainless steel cab and sleeper skirts, forward-mounted dual seven-inch stacks, a 13-inch stainless steel sun visor and four chrome air horns.

Inside, the Rawhide version of the Mack Pinnacle features soft button-tuck Ultraleather and twotone embroidered seats. A selection of classic colour combinations are available, each of which reflects a "wild west" theme. The dash panel is brushed nickel and the leather-grip steering wheel features chromed spokes.

While it's undoubtedly an owner/operator truck, Warmkessel said some fleets have also expressed interested in purchasing the Pinnacle Rawhide edition as a reward truck for top-performing drivers or as a driver retention tool.

Mack also re-launched its Titan heavy-haul tractor at the Mid-American Trucking Show. The truck was first unveiled at the ConExpo construction show in Las Vegas earlier in the month. A full report on the Titan can be found on pg. 32.


HIGHWAY BULLDOG: Mack has dressed up its highway truck, the Pinnacle, with a Rawhide version aimed at image-conscious fleets and owner/operators.
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Caption: HIGHWAY BULLDOG: Mack has dressed up its highway truck,...
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