Truck News

News

City says rolling billboards may be unsafe

MONTREAL, Que. -- Mobile billboards have caught the eye of Montreal's city hall, which is now promising to clamp do...


MONTREAL, Que. — Mobile billboards have caught the eye of Montreal’s city hall, which is now promising to clamp down on the ad-laden flatbeds in the near future.

“They seem to be invading our environment and we’re not sure that’s such a good thing,” Sylvie Lebeuf of
Montreal’s economic and urban development department tells local media. “They are very distracting and that’s dangerous.”

Mounted on flatbed trucks, 20 feet long panels — some rotating, some not — blanket downtown streets at hauling their message to an audience trapped in rush hour traffic.

Stephane Gauvin is the president of Impact Media, whose billboards rotate on the back of seven trucks, says the ads are here to stay.

“It’s a matter of freedom of expression. Besides, there are so many things in Montreal to distract a driver’s attention and at the speed we’re traveling, it’s the pedestrians who are distracted, not the cars.”


Truck News

Truck News

Truck News is Canada's leading trucking newspaper - news and information for trucking companies, owner/operators, truck drivers and logistics professionals working in the Canadian trucking industry.
All posts by

Print this page

Related Posts



Have your say:

Your email address will not be published. Required fields are marked *

*