GREEN BAY, Wisc. — Schneider has dropped the National from its new logo, which it says now showcases a more contemporary design that better reflects the geographies the company serves.
The previous logo has been used since 1985, when Schneider’s focus was on over-the-road truck freight within the US. The new logo, the company says, better reflects Schneider’s role in multiple modes beyond the US, as well as the fact it’s more widely known as just Schneider.
“Although we are not changing the name of our legal entities,” said CEO and President Chris Lofgren, “to our associates, our customers and the communities we serve, we are, and have long been known as Schneider.”
The new logo will be adopted over time, including on the company’s 10,000 trucks and 45,000 trailers and containers.
As for changing the company’s hallmark orange colour? “It wasn’t even on the radar,” Lofgren said. “We are Schneider and we are the Big Orange. And we couldn’t be more proud.”