You’ve all seen these guys. Pulling up to a customer’s dock and climbing out of the cab in their flip flop sandals, shorts and muscle shirts….looking more like they’re heading for a day at the beach rather than the professional drivers they’re supposed to be.
Don’t get me wrong. I think people should wear whatever they want, but when you’re presenting yourself to a customer or the public, you owe it to your carrier to look like you came to work, like you know what you’re doing.
I don’t even want to get into the issue of personal hygiene. The guys who are too busy driving to bother finding a place to wash up. Perhaps they’re astonished that they have to wash at all, seeing as how their lives revolve around sleeping in the bunk eating and driving. Perhaps they’re so used to the pong emitted by their bodies that they don’t think anyone else can smell notices. But one’s metabolism doesn’t stop just because you have a sedentary lifestyle. No, the body wants to sweat and work and will always try to compensate.
But it’s uniformed drivers I want to talk about. When did they go out of style? No doubt, most carriers and fleets would like to see their drivers wearing their brand but it’s often a difficult concept to introduce. When I worked for OK Express, I remember Peter Lobraico set up a full length mirror in the drivers room that bore the inscription “I’m OK today!” This was one company that promised their customers uniformed drivers, as I recall they supplied each employee with a uniform allowance, some kind of formula.
Many owner ops are not interested in wearing a company outfit. That’s why they’re owner ops, in many cases—drive what they want and wear what they want.
But somehow the uniform concept has eroded. Take CN for instance. Back in the old days when they used to deliver freight, their drivers wore peaked caps and blazer jackets, matching pants. Today’s CN drivers are a motley bunch, wearing whatever they feel under their reflective vests. Same with CP Express/Smith Transport. You might have been haggard and tired and hungover at the start of your shift, but the shoes were shined, the pants pressed (under the mattress of the cot in the drivers room.)
I’m harkening back to the time of the Canadian TV series, Cannonball, a seminal Canadian trucker/detective series circa 1960. What were Cannonball Mike Malone and his side kick Jerry Austin wearing? Same thing as today, basically, short jacket, pressed pants, crisp work shirt, and peaked cap. The peaked cap has been replace by the ubiquitous baseball cap, but is part of the uniform package for many companies.
Ross Mackie was telling me the other day he lay down the law about uniforms about ten years ago. Guys were wearing whatever they wanted and presenting themselves as a rag tag crew at moving jobs and he’d had enough. To this day his drivers are required to wear company uniforms, no jeans. Mackie baseball caps are fine but don’t let the boss see you wearing one backwards, hip hop style. A quick survey of a couple of carriers, Erb drivers full uniform, but Meyers seems like jeans are acceptable with a company shirt. Of course courier companies like Puro, FedEx and UPS, always uniformed drivers, the uniform is representative of security in a sense. Private fleets, too, seem to take branding more seriously.
Some drivers will never like being put in a uniform. For me, I’d always felt it saved my clothes, and while I was on the clock the company owned me anyway. But some guys just hate wearing a uniform. Best uniform I’ve worn was for Eatons: understated and stylish, deep blue, nice jackets with “Eaton’s” embossed subtly over the heart. Best rain gear was from Weston’s, cape style that’s excellent for fishing in a downpour. Worst is polyester blend Percolator polo shirt I’m wearing while typing this.
What’re your thoughts, are uniformed drivers a good idea or a thing of the past?
And a big PS here, as I’ve finally gotten disentangled from the misguided behemoth Rogers, my email contacts are all lost, years of contacts actually. So anyone trying to find me I have to start all over again, and now I am email@example.com
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