Being humble doesn’t mean being weak

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After spending some 77 years on this sorry planet, 43 of them in trucking, I’ve learned some things. The value of humility was one of the first, and maybe the most important, certainly for a journalist. When you don’t think and act like you’re the cat’s meow, as my mother used to say, you’re far more likely – and able – to hear what others think and care about. It’s the first step in developing true civility, a trait I value greatly.

I understood what ‘humble’ means when I was just 10. It was a starry summer night and I was sitting on the curb in front of our house with the Adamson twins, Pete and Dave, their bikes on the lawn behind us. We were looking up at the lively sky and wondering aloud what was really there. We couldn’t possibly know, I concluded, nor could we ever have answers to such big questions. Going further still, I realized that I was but a miniscule speck in a universe bigger and deeper than my tiny mind could ever understand. With real certainty, I knew then that solving those big questions – like is there a god? – didn’t matter in the least. It would be a waste of time trying to figure it all out. I’ve lived with that certainty ever since.

rural highway
(Photo: istock)

A lesson in humility

That’s one kind of humility, but I met another one when it slapped me in the face at the Manitoba Trucking Association convention in about 1981. At the time I was pretty fresh in my role as editor of Canadian Driver/Owner magazine and de facto editor of its big sister, Bus & Truck Transport. I was very aware that owner-operators were an unhappy bunch and I was ready to defend their rights, having heard their bitching and moaning every day for a year or so. So when the MTA invited me to debate Doug Hindmarsh, vice-president at Reimer, about their perceived mistreatment by the fleets that hired them, I felt I had no choice but to argue their case publicly. Big mistake.

Trouble was, with little more than a year in trucking, I didn’t know how much I didn’t know. And Doug was one of the sharpest minds in the game. He slaughtered me. I mean he really butchered me with far better logic and many more salient facts, and my face must have been beet red for days afterward. I still feel embarrassed four decades later.

The lessons? Understand your limitations and make damn sure you know your ground if you might some day be tested. And, for sure, learn when to say ‘no’.

Helping trucking businesses

Ironically, it was in Winnipeg that same year or the next when I learned another crucial lesson in a much happier way. It was at the MTA’s semi-annual truck show, once an important event on the trucking calendar. We had a booth there which I was manning on Saturday afternoon. I was intrigued when a young Hutterite guy approached me, his wife and three little girls behind him, all in traditional garb. He smiled shyly, introduced himself as a farmer who also ran a couple of trucks, and proceeded to thank me quite effusively for writing and publishing articles that helped him operate his trucking business more efficiently.

As the British say, I was gobsmacked, not having truly understood my role before that moment. As an editor I was not there to report but to serve, to help, a lesson that has ruled my working days ever since.

And then another bad teaching moment when I nearly destroyed Today’s Trucking just a year or so into its life. Make that 1988 when, almost as an aside in a larger story, I wrote that a small but well-established carrier was bankrupt. It wasn’t. I had believed a trusted friend who was repeating a rumor that I took to be fact, and then irresponsibly published it without checking. The owner’s lawyer called to say that I was woefully wrong and a lawsuit was coming our way. I fell through the floor.

Learning from mistakes

Thankfully, I’m not one to hide from my mistakes, so I did the bold thing and called the owner directly, apologizing like never before or since. To my massive relief, he accepted my apology and simply demanded that I publish a clarification in the next issue. I still feel enormously grateful for his understanding.

The lesson there is obvious, and not just for journalists: assume nothing and be sure of your facts by making the second and then the third phone call to check your facts, more if necessary. Being right is crucial. Listen carefully.

I could go on and on about such moments, such lessons, but you get the picture.

This, by the way, is my last column to be published on TruckNews.com or in Today’s Trucking magazine. My pen is down. I’ve truly enjoyed your company all these years, not least because you taught me things. I’m still not sure I’d win that debate with Doug Hindmarsh but I’m a lot better equipped now than I was then. Because I listened to you folks and absorbed your knowledge and experience. I offer you my heartfelt thanks and wish you the best.

See ya.

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Rolf Lockwood is editor emeritus of Today's Trucking and a regular contributor to Trucknews.com.


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  • Thank you for all your articles, Rolf; I am new to the industry compared to many of my peers. I have learned much from your columns and the great people I have worked with. You are going out on a high note with this column. Enjoy the break!

  • I have been reading your articles since the very early days of TT. I always have had an enormous amount of respect for your editorial work. I even looked back in my emails to find your opinion of my work when I first started writing for both TT and HighwaySTAR back in 2010. You said “Hope this didn’t sound harsh. I’m just being direct, and you did ask! It remains a worthy piece, I should add, just in need of a little more content and a bit of restructuring”. Those words helped me in those early years of writing on the industry which helped me get to where I am in my career today.

    Thank you for being a mentor years ago Rolf.

  • Thanks for the many years of writing excellence Rolf. Your skill at the pen was remarkable and your skill for editing was just as compelling. Looked up an old email from my writing days when you use to critique my early work for TT. You said “ Hope this didn’t sound harsh. I’m just being direct, and you did ask! It remains a worthy piece, I should add, just in need of a little more content and a bit of restructuring”.

    Simple words from your opinion helped shape my career to where it is today. Thank you my friend and now go and enjoy your full retirement.

  • Thanks for your years of well written, well thought out, educational articles and opinions over the year’s. You have contributed greatly to this industry over the years and always enjoyed reading your articles. I learned allot from your research over the year’s! I will miss reading them. Enjoy your time with the pen down!!

  • Rolf I first met you in 1988 when I started working for Markel. You have done a great job and at 83 I still enjoy reading your articles. My son and I talk trucking every day many time topics you have covered are front and centre. Good luck my friend, enjoy retirement it’s a wonderful thing.

  • Your leaving? Retiring? Got a better gig?
    I have spent most of my working life in trucking.
    Now, I happen to be a young or perhaps childish 70.
    I’ve been reading your articles since day one.

    Although trucking is vastly different from way back. One thing that has never and will not change.
    The integrity and professionalism of those Involved in our chosen trade.
    Your articles have always been interesting and informative.
    All the best.

  • I didn’t realize you were getting up in years. (Or that I am I guess). Thank you for your years serving us with informative articles. You would be less than human if you hadn’t made a couple of mistakes in so many years. I have always thought that your articles were more closely touching the truth of trucking than others I have read. Happy Holidays and sincere thanks. Rus

  • All the best to you, Rolf. You are an institution in our industry, whose wisdom will be sorely missed. And, believe me when I say that over the years, I listened to you. Perhaps not always as well as I should have, but always. Congratulations on a remarkable career.

  • Thanks Rolf, for your level headed thinking and caring approach to this crazy industry we all love. You will be missed and leave some large shoes to be filled! Enjoy your family and friends and a well deserved rest!

  • Thank You for all the great information that you’ve given the industry over the years. We’ve spoken over the years and I’ve mentioned to you that we both got into this industry around the same time, only me as a driver and owner operator and you as a scribe and radio show host with “Key To The Highway” way back when. I’ve been retired for a couple of years now and can’t say that I really miss the industry but I still enjoy reading your columns and will miss them in the future. Here’s wishing you all the best in whatever the future holds for you.

  • Hi Rolf,
    We will will miss your columns. We always enjoyed reading them and really appreciated your inside on things that we rearly have time to learn about .
    Enjoy your retirement and wish you all the best!

  • Rolf
    Good luck I your new adventure, I always found you an interesting read. I’ve been in the trucking game for a long time and have been amazed at how technology has transformed our industry, but in the end as I know you know it’s always been about people. I appreciated how you communicated that in your articles.
    Best regards
    Charles Blusanovics

  • SORRY TO SEE YOU GO ROLF I have been reading all the Trucking Magazines Canadian & US when I traveled all over down there but after 9-11 when nobody would pay us to sit for countless hours at the border so until I retired at age 70 I ran coast to coast in Canada & I enjoyed all of your articles THANK YOU & HAPPY RETIREMENT ENJOY

  • Thanks Rolf for who you are and the contributions you’ve made. Always enjoyed meeting you at various trade shows and I respect your work. Here’s to you finding joy and fulfillment in your pen down time. You deserve it.

  • Mr. Lockwood,

    Sad to read that this is your last article. Have been in trucking all my life. Our company Minimax Express will be celebrating 33 years in business next month. Have always looked forward to your articles. Always learned much from your articles. They will be missed.
    Enjoy retirement.
    Yves

  • Thank you Rolf for all the valuable information that you uncovered and shared with us via our articles.
    Wishing you a long and healthy retirement… enjoy. JZ

  • Ive enjoyed reading all your articles. I was wondering do.you still think about Bob Magloughen. I started as a Co Op student working for him in 1988 and became a licensed mechanic a few years later. I cant believe its been 10 years since he died. I only found out by reading the article in your paper and the story you wrote.