Nova Scotia carriers use overseas recruiting, internships to hire truck drivers

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Nova Scotia trucking companies are sending recruiters overseas, using internship programs, simulators and virtual reality and even hiring consultants to recruit, train and retain drivers.

Executives from three carriers in the province told trucknews.com that recruiting experienced drivers is one of the biggest challenges they face.

This is happening even though the unemployment rate for transport truck drivers in Atlantic Canada sits at 12.1%, which means that more truckers are looking for work.

Craig Faucette, chief operating officer of Trucking HR Canada, noted during a presentation at the Atlantic Provinces Trucking Association’s (APTA) conference in Halifax that the vacancy rate for truck drivers is 2.9%.

Picture of Trevor Bent
Trevor Bent at the Eassons Transport facility in Kentville, N.S. (Photo: Leo Barros)

The numbers show that employers in the region are finding the drivers they need, but the reality on the ground paints a different picture.

Trevor Bent, CEO of Eassons Transport, sends teams of recruiters and road testers overseas to attract driving talent. The team conducts interviews and road tests in that country before making hiring decisions.

Competition for workers

The Kentville-based carrier that has seven terminals in Canada, hauls refrigerated goods across North America using around 300 trucks and 550 trailers.

Bent said the trucking sector is competing with health care and construction for workers. “We used to be at the top of the pecking order, now we’re probably third,” he said.

Eassons employs drivers using temporary foreign worker programs and provincially nominated programs. The carrier is also a preferred employer in the province.

Bent added the carrier ensures that once experienced overseas drivers are recruited, they undergo comprehensive training in Canada.

Preferred employer

Chris McKee, APTA’s executive director, said the preferred employer program ensures that companies in good standing jump to the front of the line in the immigration process for foreign drivers.

Classic Freight Transport hires foreign workers but also uses an internship program to attract local driving talent. Using a simulator it has on site, the carrier is leveraging technology to train drivers.

Picture of Todd Seward and an employee undergoing VR training
Todd Seward oversees an employee undergoing training using virtual reality at Classic Freight Transport’s facility in Dartmouth, N.S. (Photo: Leo Barros)

Todd Seward, the Dartmouth-based carrier’s vice-president and general manager, said the diversified approach helps the hiring process and boosts retention.

The carrier operates 75 tractors and 180 trailers for flatbed, dry van, intermodal and warehousing operations.

12-week internship program

Seward said the company works closely with the Trucking Human Resource Sector Council (THRSC) Atlantic and has identified schools that support the 12-week internship program.

He added the carrier interviews candidates interested in working as drivers. If selected, a letter of support is issued before they begin training at a school.

Kelly Henderson, THRSC Atlantic’s executive director, explained how the program that was established in 1993 works.

Students train for eight weeks at a school and attempt the Class 1 license test. When they pass, they spend four weeks interning at the company that provided the letter of support.

Henderson noted there are opportunities for candidates to subsidize their training. Her organization can provide funds for students who meet specific criteria, along with a weekly allowance and money for work wear.

90% success rate

She added this program exceeds the mandatory entry-level training standard. It has a 90% success rate, with between 200 and 300 students graduating each year.

Classic Freight System representatives visit schools and place interns with driver coaches, often rotating them with a couple of trainers. “We score them, and if they are a fit, offer them a full-time job. Even after hiring them, there is a rigorous training process,” Seward said.

The simulator and virtual reality is used if an intern or existing employee needs additional or remedial training.

Meanwhile, Beechville-based Lighthouse Transportation has a different set of challenges when it comes to hiring drivers.

The carrier that does a lot of port work operates 10 trucks, 15 intermodal chassis and six stepdecks and flatdecks, along with a warehouse.

Picture of Colleen O'Toole
Colleen O’Toole at Lighthouse Transportation’s facility in Beechville, N.S. (Photo: Leo Barros)

CEO Colleen O’Toole said the drayage drivers get to go home every night while the regional operators stay out longer. As the market has shifted, sometimes drivers are called upon to switch from port work to regional loads and vice-versa.

“Sometimes it’s hard to get someone to do something they’re not 100% into. It’s not long-term pivoting, it’s short-term pivoting,” she said.

Some drivers find they don’t like the specific type of work they’re asked to do.

Seeking ‘flexi’ or ‘multi-faceted’ drivers

Lighthouse is hiring consultants to deal with the issue. The carrier advertises for “flexi” or “multi-faceted” drivers, to ensure communication is clear on the type of role they are applying for.

THRC’s Faucette said that the workforce in Atlantic Canada is aging, with about 34% of drivers over the age of 55. Additionally, only 8% are under the age of 25, 13% are women, and 6% are visible minorities, based on 2021 census data. Truck driving tends to be a second career choice, and the industry needs to fill seats, he added.

Despite the challenges, the carriers’ multi-pronged hiring approach will hopefully help attract new talent to trucking.

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  • Yes, it’s tough to hire new drivers to work about 100 hours a week and get paid maybe 50, if they’re lucky. You want more drivers to stick around? Please pay them a decent, living wage!

    • You are so right, but who listen nobody because the government doesn’t care about the people of its country. But than again people vote liberal that the major cause of Canada’s problem

  • Anyone hiring overseas for drivers here in Canada should be put out of business, this is criminal there are drivers looking for work and now these companies don’t want to hire them because they have to pay them a living wage.
    Most drivers that come from overseas end up in Toronto or Brampton because of their culture, this has left Ontario with drivers that really can’t drive and can’t speak the language. We already have to many drivers that can’t drive a car never mind a truck, the government of Nova Scotia should put a stop to it and so should the liberal, but both are giving free rides to campaign donors and this is wrong.
    I’ve been a driver in Canada, USA for over 40 years and I have never seen so many disrespectful drivers and companies in my career. It’s time to stop filling the country with more problems let’s fix problems at home first.

  • Start paying a decent wage, like 90cpm. Start racing to the bottom trying to find tge cheapest labor possible. The rate was 25 cpm 40 years ago, so don’t tell me 90 is unreasonable

  • Re: THRC statistics about percentages…2021 census results would be totally irrelevant at this point, given the overwhelming amount of foreign drivers on the road today….

  • Instead of Eassons Transport spending a couple hundred thousand dollars to go overseas to recruit and train cheap labour, why don’t they invest that money in domestic labour with increased wages to make the industry more attractive to younger people ! Why does it always have to be a race to the bottom with these larger companies ! Just a thought !!

  • Good day, setting the stage: I’m going on 51, foreigner, been driving in Canada for 2.5 years, hold CDL, WHMIS, TDG, bulk, B train, fuel, chemicals, clean abstract, based on 17 years of European long haul experience, and could not find new work. One of the “preferred carriers” with red trucks, after a six week hiring process with passed interviews, driving test, psycho test, drug test, found out, that they cannot put me into their LMIA. Your featured preferred carrier Eassons’ recruiter told me on the phone that they were not hiring at all. Another preferred carrier with green trucks, where I showed up with CV in hand in person, would not even pass my CV on to the recruiter. Here are the stats after six months of EI: 64 viable applications within Nova Scotia, zero job offer. Your trucker shortage is such a hoax, that I shifted my focus and now work as deck engineer maintaining three fishing vessels and four trucks. This whole sponsorship thingy needs to be dramatically overhauled… Greetings, Derrick