The North American Trailer Dealers Association (NATDA) has announced the recipients of its 2025 Industry Excellence Awards, recognizing companies and individuals it says contributed to innovation and leadership across the trailer sector.

The awards were presented during the association’s Trailer Tech Expo in Reno, Nev., where dealers, manufacturers, and suppliers gathered to highlight advancements in trailer sales, service, and technology.

Among this year’s honorees, George Fehr, owner and founder of Lamar Trailers, received the Lifetime Achievement Award, while Happy Trailers was named Dealer of the Year and Delco Trailers earned Manufacturer of the Year honors. Taskmaster Components was recognized as Vendor of the Year.

Additional awards included the Women in Trailer Industry (WITI) Woman of the Year award, presented to Megan Swank of White Spruce Trailer Sales, and the Educational Excellence Award, which went to Johnathan Aguero of Blackpurl.

NXG Truck Bodies received the Rising Star Company Award, while Nathan Bryant of Delco Trailers earned the individual Rising Star honor. Load Trail and Delco Trailers shared the Customer Service Excellence Award, and Kim Crabb of Diamond C Trailers was recognized for Community Impact through charitable initiatives.

“The recipients represent the forward-thinking leadership and service-driven mindset that continue to strengthen and advance the trailer industry,” said Andria Gibbon, executive director of NATDA.