Get SMART when recruiting and retaining drivers

by Daniela Piteo

MISSISSAUGA, Ont. — Recruiting and Retention conference regular Kelly Anderson welcomed industry leaders with his session at the Oct. 2 event, entitled ‘Creating an unfair advantage in your Recruiting Department.’
“Knowledge is an unfair advantage,” Anderson said. “Successful people make time to read.”
According to Anderson, if an individual spends 30 minutes a day reading about the industry that employs them, in one year, they will be considered an industry expert; in two years a national expert and in three years the 30-minute daily commitment will make an individual an international expert in their field.
Recruiters, Anderson said, need to set goals: Specific, Measurable, Attainable, Relevant, Timed goals. These S.M.A.R.T goals set companies a part.
“The common denominator of successful people is goals, yet they don’t teach this in school,” Anderson said.
Expectations, according to Anderson, should also be defined – create a mission statement, define your company’s vision and explain what is required of the employer and employee.
“The way people behave is directly related to expectations,” said Anderson. “People will rise to the absolute best of their ability or to the level of your expectations, whichever is less.”
Finally, Anderson stressed the importance of a clear purpose within an organization.
“Purpose will give you direction that keeps you on course in a life full of distractions.”

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