Bolland Driving Solutions to distribute Mobileye system

Truck News

NEW MINAS, N.S. — The Workers’ Compensation Board of N.S. and the Nova Scotia Trucking Safety Association are hosting a meeting March 18, featuring a presentation by Mobileye.

The presentation is part of the Trucking Safety Matters conference. Presenters will include Mark Medawar, director for North America for Mobileye and Eric Bolland, a driving safety expert and CEO of Bolland Driving Solutions.

Bolland is Mobileye’s first dealer/reseller in the Atlantic Canada region. The collision avoidance system can be installed in commercial fleet vehicles to reduce accidents and improve driver behaviour, the company claims.

“It’s a little like having a co-pilot,” says Bolland. The system’s artificial vision technology includes lane, vehicle, pedestrian and traffic sign detection.

Mobileye says one large US trucking company saw incident rates decrease 30% after installing the system across more than 5,000 vehicles.

“Distracted driving is a huge issue for parents, business owners and fleet owners,” Bolland says. “As a person who spends 5,000 kilometres a month on the road training new drivers, I see a lot of driver error issues. Commercial drivers face a range of hazards including weather conditions, distractions such as cell phone use, and fatigue – and driver fatigue linked to driver error such as lane departure is on the rise.”

More information on the seminar can be found here. For more information on Bolland or Mobileye, contact

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  • How about separate truck lanes. If the trucks and 4 wheels were never mixed the “truck accidents” would drop to near zero.

    They need a mobile eye that tracks 4 wheelers that are going to change lanes right in front of you then slam on the brakes to turn off a highway.

    Some sort of “clueless driver” detection.