Bridgestone and Geotab announced a strategic collaboration using data to enhance fleet optimization. Working together they will further develop a fleet mobility ecosystem focused on fleet optimization. The ecosystem involves the integration of each companies’ solutions and data into services customers use today, according to a release.

Bridgestone has obtained access to Geotab’s intelligent transport system (ITS), which consists of anonymized data from 4.5 million connected vehicles. Bridgestone will use this data to inform its mobility solutions business by identifying large fleet trends and behaviors to optimize efficiency while also potentially quantifying any impact on fleet decarbonization efforts.

Geotab has secured access to a collection of anonymized Bridgestone mobility solutions fleet insights such as location, speed, vehicle type and transportation routes. Geotab will use this information to train its artificial intelligence models.

Bridgestone will use Geotab’s aggregated insights on commercial freight and fleet activity to inform planning, analyze network gaps and gain deeper contextual intelligence. The Geotab ITS platform will also give Bridgestone advanced visibility into regional vehicle types, as well as fleet operational profiles and industries.