Fullbay and Dieselmatic have introduced a new end-to-end marketing analytics program to generate reports on shop revenue and return on investment.

End-to-end analytics gives shop owners the ability to track and analyze the origin of their shop revenue to better understand their return on investment for digital marketing activities, the companies claim. The software allows users to effectively compare their digital marketing spend to the revenue earned from those campaigns.

Fullbay’s shop management software is integrated with Dieselmatic’s digital marketing services, providing a dashboard so shop managers can see the connection between marketing campaign spends and customer acquisition and related revenue.

“We are excited to launch the end-to-end analytics software and to offer a new, unique service that supports shop owners in amplifying their digital marketing capabilities,” said Jack Church, head of product, Dieselmatic. “We recognize the importance and relevance of understanding your digital marketing activities, especially those relating to cost. In addition to helping shop owners understand their ROI, the tool also provides specific insights to make changes to improve or expand marketing efforts.” 

Demos can be booked online here.