International improves loyalty program

Truck News

LISLE, Ill. — Navistar International says it has improved its International Advantage loyalty program, to provide members with enhanced benefits.

Benefits now include advanced fleet management tools, 24/7 dedicated concierge service and exclusive offers on vehicles, parts and service, the company announced.

“We understand that our customers have a choice when it comes to purchasing their next vehicle, and we recognize the importance of providing value above and beyond the vehicle itself,” said Mike Cerilli, vice-president truck marketing, Navistar. “The International Advantage program was designed to provide our customers with the best service available.”

Also new is an International Advantage online portal, which includes expanded features for users. Members can now track their entire fleet online with customized communications and reminders for service, the company claims.

“An essential part of providing a quality product is continuing to support that product after it’s sold,” said Cerilli. “Fleet management resources within the portal and 24/7 dedicated support are designed to minimize unscheduled downtime, keeping vehicles on the road and generating revenue for our customers.”

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