Motive used its Vision 25 user conference this week to roll out artificial intelligence (AI) enhancements to its suite of telematics and safety offerings.

“Our mission is to empower the people who run physical operations with AI-powered tools that make their work safer, more productive, and more profitable,” said Shoaib Makani, co-founder and CEO of Motive. “At Vision 25, we showed how Motive is using AI to break down silos between safety, operations, and finance teams and replace manual workflows with intelligent automation.” 

Among the enhancements, Motive added three safety AI models to reduce the risk of collision. They include: a Fatigue Index that analyzes more than 10 fatigue indicators; lane-swerving detection; and unsafe parking detection, which alerts managers when a truck is parked in a high-risk area.

Motive said it has completed a recent study that showed customers reduced collisions by up to 80% within one year of deploying its AI dash cam.

Also new is AI Assistant, which Motive describes as an agent that operates across the Motive platform, providing contextual insights and suggesting best actions to address issues.

For example, it can alert fleet managers when a severe storm is detected and automatically warn affected drivers. AI Assistant will be embedded across the Motive platform.

It’s also using AI to prevent fraud. Motive came out with what it says is the industry’s highest Fraud Protection Guarantee, which covers up to US$250,000 in losses annually for fleets that have enabled its AI-powered fraud controls on the Motive Card.

Payments are paused when a vehicle is too far from the fuel location, the fuel level is above the threshold set by the fleet, or there’s a cheaper fuel alternative nearby.

Motive Analytics is a new feature that gives safety, operations, and finance teams real-time answers on safety, fuel, and fleet performance and cost. It also offers drill-downs for root cause analysis and trend detection and executive-ready views that tie daily operations to financial outcomes.

“Coming later this year, customers will be able to analyze their data with AI, using natural language processing to answer complex questions across safety, finance, and operations data instantly,” Motive said in a release.

Finally, Motive Workforce Management allows fleet managers to better manage drivers, vehicles, and equipment by using AI to automate repetitive tasks, flag risks, and free up personnel.

“Motive’s AI-powered Integrated Operations Platform was built to replace the fragmented systems that have slowed physical operations for too long. In an environment where complexity drives up costs and visibility is limited, customers need more than another tool; they need a better way to run their organization,” the company announced.