TruSygnal matches shippers and carriers, skips brokers
TruSygnal launched its new digital freight matching platform, aiming to connect shippers and asset-based carriers directly, eliminating the need for brokers and focusing on long-term contract freight relationships.
The tool — which is a start-up now — was unveiled at the 2025 Truckload Carrier Association’s annual convention in Phoenix, Ariz., and developed by Ed Burns and his father, Ed “Big Ed” Burns, founders of Burns Logistics. They said during a press conference that TruSygnal was designed to solve a long-standing industry challenge of shippers and carriers who want to work together but often lack the tools to find and vet each other effectively.
“We’ve seen that the relationship between shippers and carriers is broken…There are a lot of third parties who have gotten involved in the transactions between shippers and carriers,” Burns said. “We believe shippers and carriers work best together directly, and so we built a tool that does that.”
Rather than acting as a broker or taking a cut of the transaction, TruSygnal uses a subscription model and enables both parties to post their own networks and preferences. Carriers signal where they have capacity—down to the lane, trailer type, rate, and deadhead tolerance—while shippers input their freight needs. When the parameters match, the platform connects them for direct conversations and potential long-term contracts.
“It’s like a dating app for shippers and carriers,” Burns said, adding that TruSygnal is aimed exclusively at contract freight, not spot market transactions.
He claims that while digital freight networks often support brokers, TruSygnal is broker-free and transparent, giving carriers more pricing control and shippers access to real capacity.
TruSygnal also integrates with tools like ECarrierCheck to help shippers vet potential partners. Carriers input their insurance, equipment types, and rates for 3-, 6-, or 12-month terms, helping shippers make informed choices based on their real operational needs.
The platform has been in testing for nine months and is now live.
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