Fleet Hawks facilitate carrier operations

Taking care of a baby is an endless job, and parents go about their tasks with a smile on their faces and a touch of pride. Waking up in the wee hours of the morning, constantly caring and nurturing, is part of the deal.

Telematics company Fleet Hawks is the baby of Parambir Bhullar and Harpreet Dhapu. The co-founders take customer calls at all hours of the day and night, ensuring no call goes unanswered.  

The company aims to ease carriers’ operational pains, offering a one-stop solution, single point of contact and 24/7 customer care that is essential to fleet operations.

Picture of Harpreet Daphu and Parambir Bhullar
Harpreet Daphu, left, and Parambir Bhullar, co-founders of Fleet Hawks. (Photo: Leo Barros)

Their ELD (electronic logging device) that’s on Transport Canada’s certified list, has custom-built software with HOS (hours of service), dispatch, documents, and third-party integration.

Their hardware portfolio includes dash cam, asset trackers, door and temperature sensors. All devices are IP67 grade – weatherproof and dustproof.

Real-time location

The asset tracker offers real-time location, movement alerts, anti-theft removal alerts and is solar powered.

Devices are internet capable, plugged in with a SIM card and communicate in an encrypted way with cloud environments.

Bhullar and Dhabu developed and built their software on AWS Global Cloud Infrastructure – a secure and reliable platform. Customers log in using two-factor authentication. Everything is logged on the system – creating an order, adding a trip, editing a vehicle or driver, or changing the pay rate.

“We took our 15 years of IT experience, added our families’ knowledge in the trucking business and started Fleet Hawks,” Dhabu said.

“We consulted customers and developed a product they need. Software was customized based on customer requirements.”

Parambir Bhullar, co-founder of Fleet Hawks

Bhullar said everything was built from scratch. “We consulted customers and developed a product they need. Software was customized based on customer requirements,” he said.

If a customer requests a feature, Fleet Hawks conducts a business study. If warranted, the feature is added and provided to all customers free of cost.

Bhullar said carriers use multiple software programs to run their operations. And these programs don’t talk to each other because they are from different companies.

“Our first customer was using 13 software platforms to run their operations, today they use one,” he said. He said the customer’s costs have been reduced by 60%.

Scalable growth

The software infrastructure is scalable with customer growth. “If today one order is created per second, we have the ability to create 50,000 orders per second,” Bhullar said.

Dhapu added, “If we get an order for 10,000 devices tomorrow, it is just plug and click. We don’t have to have to add servers, new resources, there is no complex work. It is all in the architecture. If we have two fleets or 2,000 fleets, we just have to switch it on, and it will start running.”

Edge-to-edge coverage

Edge-to-edge coverage, as Bhullar calls it, including ELD, dash cam, tracker and sensor for a small fleet, costs about $70 to $80 a month per truck.

Fleet Hawks was founded in 2019 and now employs 14 people. Most of its customers are based in Western Canada, and is now branching out in Ontario, with an eye on Eastern Canada in the future.

Bhullar said Fleet Hawks’ goal is to offer a product that will work for carriers as well as brokers and accountants.

The company is not seeking investors, Dhapu said. “We are a zero-debt company, have no loans, and can survive without bringing in any investors. Our goal is to grow organically.”

He reiterates the goal of keeping customers happy. “Our software is like an orchestra. When the music plays our customers feel good.”

By Leo Barros