Trucks of the Month: Crazy ’bout the Mercury

WINNIPEG, Man. -- Seaton “Red” Coleman of Big Freight Systems found his 1942 Chevrolet among ads in the American Truck Historical Society’s magazine. The former fire truck had to be imported from Minnesota for a restoration, but it would serve as the perfect homage to South East Transfer – the four-truck Manitoba fleet he convinced his dad to buy in 1948, establishing the business that would eventually carry the Big Freight name.