Canada’s small fleets lag in EV adoption: Pembina Institute
As global electric vehicle (EV) sales are hitting record highs with a projected 16.7 million units sold in 2024, small fleet operators in Canada are struggling to keep up, Pembina Institute found.
While EVs now represent one in six new vehicle registrations worldwide, electric vans, trucks, and buses remain a small fraction of the Canadian market, accounting for just 2% of sales by the end of 2023.
From the interviews with small fleet operators — from florists and bakers to electricians and delivery services — Pembina Institute uncovered that lack of accessible information and skepticism about whether electric models can handle the demands of commercial use are the two biggest challenges cited.

To address these challenges, the organization launched Moving to Electric, a new guide offering tools, guidance, and practical solutions for small fleet operators considering EV adoption.
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