MONROVIA, Calif. — CMA and Double Coin tires have launched their new logo design and brand positioning. Company officials say the new look represents the changing dynamics of the organizations and products, while the new logos provide the backbone of their new marketing campaign and strategy.

“The new CMA logo will match our business target of a progressive, modern corporation,” said CMA president, Mike Yang. “CMA’s business has changed since its formation as an organization in 1997. This new logo represents our growth and future direction.”

Aaron Murphy, vice-president of CMA, said, “CMA has been known as a cutting-edge manufacturer and supplier. As we energize our marketing and manufacturing to position ourselves as a Tier 2 supplier, the perception of our image must match.”

“The new, contemporary CMA logo unveils an evolution something that has been happening behind the scenes for several years into a company that is not just a tire manufacturer, but a full-service business solutions provider,” the company said in a release.

In addition, the Double Coin logo has been redesigned to reflect the rich heritage the brand has enjoyed in North America and abroad. The new logo and tagline are the result of Double Coin’s new brand mission, which puts a heavy emphasis on bringing value to customers.

“With the growth of Double Coin truck and bus radial products in different segments of the market, we felt it was time to communicate to consumers that Double Coin products are not simply a cost alternative, they are a value alternative,” Murphy said. “‘The Smart Money is on Double Coin'(slogan) indicates that no matter what the size or type of end user, dealer, or purchaser of our tires, it’s a prudent, value-based decision that equates into intelligent management when you partner with us.”