TORONTO, Ont. — Furniture and appliance retailer Bad Boy has realized reduced customer service costs and narrower delivery time windows of 40 per cent with the help of Cube Route’s on-demand logistics service.

The 40 per cent reduction in delivery windows was achieved within six months of implementing Cube Route’s Visibility and Routing program and Order Notification services, the company says.

The system allows Bad Boy to see its fleet of third-party operators and allows customers to track their own delivery times.

"Regardless of economic challenges, customer service is always the primary differentiator when it comes to attracting new customers and converting them to loyal shoppers," said Murray McMichael, distribution manager at Bad Boy. "With Cube Route, we have seen a marked improvement in service efficiencies. We can now narrow our delivery windows to as little as three hours, and can also significantly improve accuracy with estimated times of arrival. By automating customer call-outs, we have also reduced the number of calls made by customers to our service staff, and reduced our own call-out costs. While this obviously impacts our bottom line, it ultimately reinforces our mandate to deliver exemplary service."